MAC is among those retailers who have temporarily closed their stores due to the coronavirus. She will use Bright Minded to promote MAC’s Viva Glam. Last month, Cyrus launched Bright Minded, a daily Instagram Live show that often features her many famous friends. Singer and 2015 Viva Glam spokesperson Miley Cyrus is partnering with Viva Glam once more to raise awareness of its efforts. “Our meals are more important than ever to this vulnerable population during this unprecedented COVID-19 crisis.” “Our clients are at great risk for COVID-19 - the majority are elderly, and all live with underlying conditions that make them especially susceptible to the coronavirus,” Pearl said.
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We believe that this is once again a rallying call for MAC Cosmetics and Viva Glam to lend money and support populations at risk from this infectious disease.” The devastation of what is unleashing itself on the world right now with the COVID-19 virus is unprecedented. “For basically a quarter of a century, MAC Cosmetics and the Viva Glam Fund have been at the forefront of raising awareness and giving money to direct service organizations for marginalized populations and people at harm and risk around the world. “The original concept of what Viva Glam was all about was using community to raise money for people affected by health crises who were least able to defend and or care for themselves,” said John Demsey, Esteé Lauder Cos. The allotment comes via MAC’s Viva Glam Fund, the 26-year-old charitable campaign that has raised more than $500 million since its inception.
The cosmetics company announced today that it is donating $10 million to 250 global organizations working to help those impacted by COVID-19. MAC Cosmetics is joining in on the fight against the coronavirus pandemic.
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